Flo’s Divas Closet was a small business e-commerce website in need of a new look. They needed to be able to sell more products online while also working on their brand image. 180Fusion got to work on a search engine optimized website while also doing their Facebook Advertising. Facebook Advertising enabled Flo’s Divas Closet to be able to reach their demographic target of women between the ages of 18-35 in their local New Jersey area, as these customers could also visit their local boutique.
Flo’s Divas Closet’s success with Facebook Advertising in such a competitive industry could not have happened without first having created an ecommerce site that was easy to use and supported their image to convert these new targeted visitors
With the complexity of many SKU's and seasonality trends it was important to leverage a CMS that made making changes relatively simple while also optimizing for the highest margin products for the season. After a lot of A/B Testing and with the combination of social media marketing on Facebook to drive viral awareness and promote specific incentives online, 180Fusion was able to drive converting traffic not just the social pages but also to the new ecommerce website.
Florence Merceus, President of Flo’s Divas Closet said:
As a small business owner selling e-commerce products, it was critical to have a website that would sell more product and create the right image to support us on the internet. 180Fusion has managed to exceed my expectations. Every aspect pertaining to the creation of my site and the level of communication from my project manager was extremely professional and timely. I have already recommended your services to several other businesses. It was one of the best decisions I have made–thank you!! ~Florence Merceus, President, Flo’s Divas Closet –