When Virginia Chutney Co. came to 180Fusion they had a website for their southern style chutneys but it was not optimized so they were not reaching as many people as they would have liked. They were looking to increase their online presence especially during the holidays so that more people could try their unique product. After working with their 180Fusion Account Manager they decided on creating a new website and getting it increased exposure with pay-per-click advertising, search engine optimization, and social media strategies.
As an effect of the website re-design Virginia Chutney saw an increase in conversions. They now have the benefit of being able to easily edit to post current specials, recipes, and blog articles to keep their website current and 180Fusion was able to streamline their order process, making it easier for customers to complete a sale.
With the help of 180Fusion PPC Management, the client was able to achieve a click through rate of 8.1% which helped to increase traffic and sales on their new website. Because of the SEO strategies put into place, they received first place rankings on Google for their top ten keywords in less than four months. This has also added to their traffic and sales.
Virginia Chutney Co. also had 180Fusion work on their Social Media presence and saw their number of Facebook fans triple in two months. The presence of social media strategies has not only helped them to reach new customers, it has also increased brand loyalty and added an additional outlet for customer service.
Says Oliver Turner, the owner of Virginia Chutney, Co.:
We’re so glad that 180Fusion has created an optimized website for us that we can customize and maintain ourselves (even though we still sometimes ask you for help!). ~Oliver Turner, Owner, Virginia Chutney, Co.